Jham Bar hits the right note

As a drummer, music teacher and former barista, Anthony Breed brings the perfect blend of skills to his new Jham Bar cafe incorporated within his music store in Queensland’s Gladstone.

“I’ve always liked the intensity and pace of the coffee industry and felt it was a good match for what we’re doing in our music business,” says Anthony, who set up the Anthony Breed Music Store in Gladstone in 2011. “Since adding the cafe to the store in July, we’ve been blown away by the response.”

The cafe’s name Jham Bar originates from the musical idea of “jamming”, and it also made up of the first initials of Anthony’s family: son Judsen, wife Hayley, Anthony and daughter McKenzie.

“Apart from our store in Gladstone, we have another music store in Maryborough,” says Anthony. “We teach guitar, drum, piano and vocals, and around 200 students attend lessons each week at our Gladstone store alone. The parents who bring their kids along for lessons had asked us about installing a coffee machine, but we decided to take the idea further and create a full cafe instead.”

Jham Bar sits at the front of the music store and opens onto the street where outdoor seating and umbrellas are set up.

“The cafe opens for business at 5am and we get a steady stream of early workers from that time,” says Anthony. “We stay busy throughout the day and into the afternoon and early evening when our music lessons are held.”

Anthony says a real drawcard is the quality of the coffee on offer. “I have a friend on the coast who roasts our coffee beans, and he delivers a fresh batch each week. It’s been very popular, and even before 9am each morning we sell around 150 coffees.”

From Cafeideas, Anthony bought an ice machine, coffee machine, grinder, blender, toaster, counter top merchandiser, counter top display freezer, under counter fridge, under bench freezer, table tops, table bases, chairs, custom made stainless steel benching and a microwave.

“I first found Cafeideas through an internet search, looking for the best supplier of cafe equipment,” says Anthony. “Like the cafe, I wanted to keep things simple so the fact that Cafeideas is a one-stop-shop where I could arrange everything and bundle it under a single lease made it really easy for me to deal with them.”

Anthony says he also appreciated Damien from Cafeideas’ help in coming up with the plan for the cafe.

“We’re really delighted that the cafe side of the business has grown much faster than we ever expected,” he says. “We plan to set up more music stores north of Gladstone and we’ll definitely include a Jham Bar in each of them.”

Jham Bar serves coffee, gelato, gourmet muffins, toasted sandwiches, wraps, smoothies and frappes. It also sells coffee beans and Hot Shot flavoured syrups as retail products. Anthony says the arrival of Jham Bar has boosted interest in the music side of the business. “I’d say music sales have increased by about 15% since opening the cafe,” he said. “People who would not previously have thought of entering a music store are now exposed to what we have on offer and we’re seeing this in our sales.”

Jham Bar in Anthony Breed Music Store is open from 5am to 6.30pm, Monday to Saturday. It is located at Toolooa St, Gladstone. 

Excelsior Jones