If you're looking for an example of a business that is making excellent use of the best that technology and design have to offer, look no farther than hotel restaurants. To say that the hotel restaurant industry is competitive is something of an understatement - these organizations often have to figure out a way to stand out not only against other hotel restaurants, but also from dedicated businesses in their area. By utilizing restaurant design best practices, organizations are giving themselves a significant competitive advantage and are legitimately making waves across the industry.
1. Thematic Restaurant Design
In an era now long passed, many hotel restaurants took their design cues from the business they were literally inside of. The biggest advantage a hotel restaurant or bar had was that there were already hundreds of guests staying just a few feet away at any given moment. Practicality was key. Thanks to fierce competition, this is no longer the case.
As a result, hotel restaurant design has had to evolve through the use of things like creative themes. By making excellent use of a particular theme, a business is creating a space that is more than just an extension of the hotel itself. The restaurant becomes a destination all unto itself and one that people will feel compelled to visit even if they aren't necessarily staying in the hotel at all. A theme allows for a restaurant to be the true, memorable exhibition space that it should be.
2. Focus on the Lighting
Humans are intensely visual creatures - the way something looks will dramatically affect the way that same thing is ultimately perceived. In terms of restaurant design ideas for hotels, unique and strategic lighting is one of the best ways to create a uniquely unforgettable space that people will come from miles around to experience.
By utilizing not only strategic lighting but also dynamic lighting, you can chance the look and feel of a restaurant at a moment's notice. You can create a dimly lit and much more intimate space for small gatherings or private parties or a much more bright, fun and "energetic" space when the crowds start to pour in. More importantly, you can pivot between these two types of ideas and back again at a moment's notice - creating a much more versatile space that caters to the needs of your customers as they continue to change.
3. Incorporating Commercial and Industrial Design Trends
One of the major design trends with regards to restaurant ideas for hotels that is certainly worth paying attention to has to do with the ways in which businesses are incorporating certain necessary elements as part of the aesthetic. Commercial kitchen equipment, catering equipment and more isn't necessarily something that needs to be hidden - it can be placed "up close and personal" in the design to help patrons feel like they truly are a part of their environment. This will also create the type of unique dining space that people won't be able to find anywhere else.