Colours are powerful - they catch attention, evoke different emotions and convey messages. Colours have an impact on the look and feel of your place, as well as mood and appetite of your customers.
While people’s perception of colours is subjective, we can group colours and their meanings the following way:
Green evokes nature, wellness and sustainability. It encourages people to relax and enjoy themselves.
- Ideal for health food restaurants trying to communicate freshness and healthiness.
Red evokes a passionate response. It increases your hear rate, blood pressure and even makes you breathe more rapidly. Research show that warm colours like red and orange can increase your appetite. This means, your customers’ appetite increases and you sell more.
- Ideal for fast foods and establishments with high turn around.
Yellow is a bright and energetic colours. It makes your brain release serotonin, a chemical that makes you feel good, and less guilty about eating.
- Ideal for ice cream places, frozen yogurts and candies.
Blues and purples
Blue puts people at ease with thoughts of sky and ocean, and allows you to make a big empty room look a little busier and cozier. That being said, blue doesn’t make food look appealing and is actually a rather unappetizing colours. It evoke a feeling of thirst rather than hunger.
- Ideal for bars. If you really want to add blues to your restaurant, consider some elements only.
White, beige and light grey help make a small room look bigger and less cramped. It also invites customers to relax and welcome to spend time comfortably. It also helps to give your restaurant a clean look and feel.
When selecting your colours, ask yourself what best represents your brand’s personality and what colours do your competitors use. Also, it is crucial for you to understand how colours work together, as you will need do select complementary colours.
It’s now time for you to define your colours scheme and how your true colours! Remember to keep it simple and harmonious. A few examples below.