Café with a cheeky name gets off to a flying start

When Zac Elkheir was thinking of a name for his newest café, he chose a playful name that has attracted attention in its hometown of Bathurst in regional NSW.

“Nosh-It is a funky name and of course ‘nosh’ is slang for food,” he said. “But when you say Nosh-It out loud, pronouncing it with a ‘No’ at the start, you get my meaning better. Our slogan is ‘Nosh-It – just good food.’”

Zac said the name has raised the café’s profile in the area. “People love the name and it’s brought a lot of customers our way. This is great because it gives us the chance to impress them with our fresh salads, fruit smoothies and gourmet burgers.”

Nosh-It is the sixth café Zac has opened in Bathurst with his wife, Besan.

“We like to set up new businesses and then find the right people to take them over,” said Zac. “We also started Piccolo Café next door to Nosh-It and are in the process of selling it right now.”

Away from the café, Zac keeps busy with his other business as an IT system engineer. He also teaches martial arts and has represented Australia in the sport.

“My wife and I work really hard and know that for a business to succeed in any industry, you need to put your heart into it and give 100 percent. With our cafés, we go to a lot of effort to make them look great and focus on serving very fresh food of the best quality.”

Zac has drawn on Caféideas to supply café and kitchen equipment for the cafes he has recently established.

“I first heard about Caféideas by searching on the internet,” he said. “Their prices are good, particularly their packages.”

Zac visited Caféideas’ showroom in Sydney when he first began dealing with them several years ago. Nowadays he mostly orders his goods by phone by speaking with Rachel.

“I’ve enjoyed working with Caféideas as I like the people and feel comfortable dealing with them,” said Zac. “In business it’s important to develop relationships you can trust and that’s what I have with Caféideas.”

For Nosh-It, Zac bought a burner cooktop, ice cream freezer, storage fridge, under bench freezer, gas fryer, sandwich bar, food display, ice maker, juicer, blender, milkshake maker, dishwasher, display chiller and grill station.

“Nosh-It is located in Stockland Shopping Centre in Bathurst, and we had around five weeks to get the shop set up and open,” said Zac. “It was really helpful that Caféideas were able to supply what we needed to fit our tight timeframe.”

Zac said he has been receiving fantastic feedback about the food and beverages he and Besan are offering at Nosh-It. “Our customers include families, workers, uni students and teenagers – everyone really,” he said. “After being open for six weeks, it’s already proving to be very popular with the locals and we’re confident that when we sell it, it will be a good ongoing business for the new owners.”

Nosh-It is open 7 days from 10am to 6pm Monday to Wednesday, 10am to 8pm Thursday to Saturday and 10am to 3pm on Sunday. It is located at Shop 4A, Stockland Shopping Centre, William St, Bathurst.