A veteran of 30 years in hospitality, Julian Amore is a trained pastry chef who has owned multiple cafes and restaurants including CBD venues for the last 25 years. His latest venture is Urban Paddock, an indoor/outdoor café and restaurant nestled between three office towers, a stone’s throw from Cockle Bay. Established in November 2015, Urban Paddock serves the neighbouring corporates and needs to be on point with service, quality and appearance. Julian turned to Cafeideas for kitchen equipment and furniture and has much to say about the businesses’ shared values.

The challenge

Having dealt with Damien at Cafeideas numerous times before, Julian knew that in terms of quality, pricing and customer service, he was going to enjoy the same benefits. “I knew exactly what I wanted because we had the place architecturally designed in great detail,” Julian says. “But in this case, I was determined to get lots of quotes because at Urban Paddock, I’m working with a business partner, Stan Loupos.” Eight requests for quotes went out and none could beat Cafeideas on the three abovementioned points, so the decision was made.

“Cafeideas have always been competitive on the particular brands of items I was looking for,” Julian explains. “Competitive to the point that they have beaten all the other quotes. I know they’ll always look after me.”

Ordering for the kitchen equipment was straightforward for Julian because his planning had incorporated all the specific items that would be needed. The furniture however was another matter and he felt a visit to the Cafeideas showroom was imperative.

“It’s the real thing,” he explains. “You go into the showroom and it’s all on display so you get a real feel for the comfort, the quality and the durability. They display a huge array of chairs and you can mix and match, sit at tables to gauge the height and get an idea of how heavy items are for staff to carry.”

For Urban Paddock, Julian selected short and tall stools, high back chairs, normal chairs, stackable and non-stackable ones as well as outdoor, weatherproof furniture.

“I could feel how they’d move across the floor, how comfortable they are and whether they felt like they were of good quality.” For Julian, country of manufacture is also important so being able to discuss such details with the knowledgeable staff at Cafeideas was valuable.

Problems they had experienced

Julian says that nearly everything has gone smoothly with the fit-out and establishment of Urban Paddock and as far as Cafeideas is involved, there have only been a couple of chairs and a toaster that have been problematic.

How Cafeideas helped

“The service is always amazing,” Julian tells. “We had some problems with a couple of chairs and Damien had them replaced within two days. In a venue that seats 165, it’s not like two chairs are going to be a huge problem but still, you also don’t want to have to deal with it back and forth. It was resolved immediately.”

The toaster too was organised to be repaired by the manufacturer and was fixed within two days. Julian says this kind of service is not the norm. “I’ve bought bits of equipment in the past from other companies and they just don’t want to know you. Even though price points are an enormous deciding factor, you also need to be able to count on prompt service because your business depends on it.”

Julian is also pleased with the follow-through provided by Damien and Cafeideas. “They’ve checked in on how happy we are with our purchases and I’m really pleased that Damien himself has been in for lunch to have a look.”

“I feel one hundred per cent looked after by Cafeideas,” Julian smiles. “It’s good to deal with a company that has the products, the variety, the quality and the know-how, and you can genuinely count on the level of service they provide.”

From Cafeideas, Urban Paddock purchased: Veneto chairs, Rons table bases, Brown table tops, Darlinghurst stools, Darlinghurst bar stools, Darlinghurst chairs, Clifton bar stools, Vintage bar stools, Dome table bases, Exquisite chiller, Hobart glasswasher, Austune undercounter fridge, Baron oven, Goldstein salamander, Hobart dishwasher, Hamilton ice blender, Woodson toaster, Scotsman ice maker, and Unox MIND.Maps oven.

About Urban Paddock

Situated in a prime position among the three office towers which accommodate around 9,500 workers, Urban Paddock is a 165-seater café/restaurant that acts as a leafy garden oasis during busy corporate schedules. It’s a place that’s equally comfortable to host clients for business meetings or for office staff to take a load off, enjoy a quality, upmarket meal and feel refreshed.

“We’ve designed the menu to provide beautiful food at reasonable price points – around $18 to $23 – and to be ready within ten to twelve minutes. The food has to be priced such that our customers can come in multiple times in a week.”

Open for breakfast and lunch in the day, Urban Paddock is vibrant and very social in the evenings, offering share platters in lieu of a more formal a la carte menu.

The ingredients are sourced locally and the menu hones in on the increasing trend for consumers seeking specific health virtues in their food. “We cover fish, vegetarian and meat. We offer items that are gluten free, low carb, dairy free; we respect our customers’ choices and do our best to give them what they want.”

Service is high on the priorities at Urban Paddock. “We offer an extremely high level of service,” Julian says. “It has to be that way. We’re in the middle of a very busy environment and people need to know they can count on us to provide what they need or they won’t come back.”

The local focus extends to the drinks menu as well. “We offer only premium pour spirits such as Ketel One vodka and Tanqueray gin and our cocktails are made with top notch ingredients. We have boutique local beers on tap and a range of excellent wines.”

Though open only from Monday to Friday to satisfy the hunger and thirst of the corporates, Urban Paddock does offer functions 7 days a week.

Urban Paddock is open Monday to Friday for breakfast from 7am, lunch from 12pm and offers share plates from 4.30pm until late.